On April 21, 2015 Google is updating their algorithm to measure websites’ mobile-friendliness as a ranking signal. Will your website pass the test?
To ensure your site is still appearing in Google’s mobile search results after April 21st, run your site through the mobile-friendly testing tool. If your site passes, you are OK.
If your site doesn’t pass, then the tool will recommend improvements you need to make. You can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
Google also announced that it will use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, you may start to see content from indexed apps featured more prominently in search results.
Google’s is adding a “mobile-friendly” label in its search results next to sites that pass this criterion, and It is likely that mobile searchers are going to visit a page labeled “mobile-friendly” before visiting a page without that label.
Here’s a big reason why it’s important for your site to meet Google’s criteria — it may impact your rankings:
We see these labels as a first step in helping mobile users to have a better mobile web experience. This change will be rolled out globally over the next few weeks.
What does Google consider to be a mobile-friendly site? Here’s a list of criteria:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Place links far enough apart so that the correct one can be easily tapped
If all of that applies to your site, then a “mobile-friendly” label is most likely in your future. If you’re not sure if it applies, test your site on Google’s mobile-friendly testing tool. See https://plus.google.com/events/ for more information.